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Your New Year Checklist

A new year means new updates, challenges, and goals – but where do you begin? We’ve got all you need for an organized start and tips on how to make this year productive, efficient, and most of all – successful. Kickstart your new year with a focused, goal-oriented approach! Our helpful checklist is the perfect […]

What Can Social Media Insights Do for Your Marketing

Engagement, reach, impressions. You likely know these terms well, but what do they mean for marketing professionals? It is important to note that over 4 billion people in the world identify as social media users. That is over half the world’s population! Needles to say, you do not want to miss out on social media […]

Staying Relevant In The Ever Changing World of Social Media and Trends

Social Media And Trends

There is no getting around it: whether you enjoy sharing your latest adventure on Instagram or prefer to keep to yourself, social media matters when it comes to creating a strong brand image. More than half of the world’s population uses social media in some form. While you may not be able to sell to […]

Relationship Between Social Media and Website Traffic

There were 3.5 billion active users on social media across the world in 2019 alone. That’s 45% of the world’s population. When it comes to social media and website traffic, you may not have considered the connection before. However, analyzing how different users interact with your website from different sources can help guide you when […]

SEO Tips – Different Tools for Improving Ranking

SEO is a key part of online marketing. It helps boost search traffic, which in turn improves sales. If you want to expose your business to new audiences but don’t know how, continue to read and find some SEO tips and tricks that will help you. 1. Optimize Page Load Speed Page load time refers […]

Email Marketing 101: A Beginner’s Guide

In today’s digital age, marketing is essential to the success of any business. With so many marketing tools and strategies available, it can be challenging to know where to start. One effective approach that should not be overlooked is email marketing. In this beginner’s guide, we’ll dive into the basics of email marketing, why it’s […]

Why Tone Matters When Developing a Brand

Tone has become an increasingly important factor in building a successful brand. It’s the language and sentiment of how you present yourself to the world, and it can have a big impact on how people perceive your company. Tone is the personality of your brand—it’s how you make people feel when they interact with you. […]

Digital Marketing Trends

So, you’ve built a website and you’re on all of the top social media platforms you’ve heard people say your business needs to be on. Now, what? Without a strong digital marketing strategy, you’re pouring money into the ether with no plan to track your returns. Most entrepreneurs prefer doing something that actually works. Here […]

Tips to Improve Your Social Media Presence

If social media isn’t already in your digital marketing strategy, you’re doing it all wrong. We’re in the age of the Internet where brands and businesses connect with their customers on these social media platforms. Social engagement and social proof inform a customer’s purchasing decisions. If you’re already on social media, but don’t know how […]

The New Google Business Profile

What is Google Business Profile, and what happened to Google My Business?   In short, Google Business Profile is the replacement (that comes with some serious makeovers) for Google My Business. The general idea behind the switch is that Google wants to bring the management of your business account out of the Google My Business […]