So, you’ve built a website and you’re on all of the top social media platforms you’ve heard people say your business needs to be on.
Now, what?
Without a strong digital marketing strategy, you’re pouring money into the ether with no plan to track your returns. Most entrepreneurs prefer doing something that actually works.
Here are the top digital marketing trends of 2021 that can help grow and expand your business.
User-Generated Content
As a business owner, you pay for most of your content. What if you could get free content and get more business at the same time?
Don’t believe it’s true?
This online marketing trend collects testimonies and reviews from your super fan users who, by the way, are real people who vouch for your products and services because they truly believe in them.
Your new customers are more likely to trust the word of these users than they will, your brand. Real people speak to real customers.
The best part? It’s free. It’s all user-generated.
Video Marketing
Catching your customers’ attention may be hard but holding their attention is even more difficult.
In the world of online blogs and digital news, businesses and brands are learning to adopt video content in their larger digital marketing strategy. This is because video works.
Our brains process visual images much faster than words. In fact, it only takes about 13 milliseconds for our brains to comprehend what we’re looking at.
If you had just five seconds to capture your customers’ attention, your best bet would be through video. The good news is, the cost of video production is decreasing as demand for video increases.
Video marketing is one of the top digital marketing trends in 2021, and you need to hop on it.
Are you looking for more tips to tackle your brand’s social media channels? We wrote a whole blog post on how to stay relevant through social media and trends.
Behind The Scenes Content
You’ve heard it a million times before: be relatable. But, how do you actually do that?
As a brand, there’s no better way to connect with your customers than to bring them behind the scenes of your business’s daily operations.
If you own a soap brand, record the process of how you make your soap. If you’re a content creator, bring your followers along–how do you record your videos or create your content?
Tell them why you started your business. Customers appreciate real stories from real people, and people remember stories. Tell them yours. This also gives them more of a reason to continue supporting you.
Grow Your Brand With These Digital Marketing Trends
Anyone can start a business but it takes effort to grow a brand. How do you want to be remembered by your customers?
With these new trends in digital marketing, you can help your brand to stand out from the rest.
Need help managing your brand’s media and online marketing strategy? Get in touch with us today! We can set you on the right track to optimizing your business’ SEO marketing and digital advertising efforts.
