Some people may wonder how important blog content really is for a business — after all, you’re aiming to provide products or services to your customers, not wanting them to spend their afternoons doing some joy reading. But, in today’s society, blogs are incredibly important for creating and maintaining a good online presence and staying on the good side of both your customers and search engines.
So, without further ado, here are a few benefits of creating blog content for your business’s website and social media accounts.
Drive Website Traffic
We all want more website visitors — after all, more website visitors means a higher chance of someone becoming a loyal customer of your business. So, how does someone come across your website? Well, there are several different ways that this can happen.
First, someone could directly enter your website‘s name into their browser. This would show that the person coming to your website is already a customer or at least part of your current audience.
The second strategy is to pay for additional website traffic. Essentially, you could pay for ads that promote your website‘s content and encourage people to click on your web pages. However, keep in mind that this can get expensive very quickly and once you stop paying, your increased traffic is likely to stop too.
The last strategy is to post blogs and focus on search engine optimization. This not only helps you create more content for your website but also provides you with more opportunities to get ranked on search engines and drive organic search traffic.
Now, when you look at all of these together, if you’re looking to encourage more new website visitors, the third option is really the most viable strategy — especially if you want to continue driving website traffic in the long term.
Convert Traffic to Leads
Alright so if you have more traffic coming to your website, you’ll likely want to convert it into leads right? Well, luckily, with new blog posts being posted regularly, you dramatically increase your opportunities to generate more leads by creating a compelling and lead-generating call-to-action.
Basically, you add a call-to-action link at the bottom of your blog post so that once the individual has finished reading the blog they are able to access a free eBook, webinar, fact sheets, consultations, or anything else that would get a visitor to enter in their information or continue on your website.
Increase Your SEO
Blogs are a great way to not only keep your website’s content current and fresh but also a great way to appeal to search engines as well. SEO, or search engine optimization, is the practice of creating content that appeals to search engines, like Google, and helps to get your content higher up in search results.
Including content that contains keywords, topics, and categories that you want your company to be associated with can help you to hold your own against your competitors — and maybe even get ahead of them.
Link building is an important part of search engine optimization and is often viewed as one of the more difficult aspects to accomplish. Creating blog content can give you an easy outlet that you can use to build inbound links and backlinks into your content.
This content then becomes not only valuable to your customers, by offering them a way to get more information about what they are looking for but also for search engines that can promote your business to potential customers.
Keep Everyone in the Loop
Blog posts are a great way to keep customers in the loop with any company news as well as develop more meaningful relationships with your customers. Did you just get a great review or case study that showcases your products or services? Hire a new member for your content marketing team?
Whatever news you have, you can use your blogs to keep your audience informed and feel like they are part of your community.
Social Media Content
Blogs are a great way to increase your social media presence as well. Each time you post a blog, your audience is able to repost or share it on their social media and can reach a wider audience through your current audience. Blogs are also a great way to provide consistency and keep not only your general online presence going but your social media presence as well.
Drive Long-Term Results
We touched on this point briefly before, but consistently creating and posting blog posts is an extremely effective way to generate more website traffic without breaking the bank or constantly having to come up with new social media ads. Rather than spending all of your time, energy, and money trying to get your content noticed, let the search engines do some of the work for you.
Posting blogs can drive traffic to your website from the moment that they rank in a search engine and for years to come. This is, of course, a much more sustainable solution to reaching a wider audience than paying for advertisements or constantly trying to top your latest social media ad by creating a repetitive string of posts.